Entice people with Facebook Offers

If you’re looking for a new way to attract quality leads using social media, try Facebook Offers.

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Here’s why they work: Offers are promoted in the news feed (as opposed to being placed in the right-hand column on Facebook where you usually see marketplace ads). Ads in the news feed can get up to six times more engagement than ads in the right-hand column on Facebook. You can hyper-target your Offers to ensure that only the Facebook users who will have a genuine interest in your brand see them. When a user clicks on your Offer in the news feed, Facebook sends that user an email to their personal email account outside of Facebook. That means that your Offer is not only seen on Facebook, but now you are getting into the email boxes of interested prospects. When prospects open their email, they will see a link to your website or an opt-in page (wherever you choose to send people to claim your offer).
 
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